Beyoncé opened her signature pop-up store in Toronto, offering her fans to buy merchandise as part of her concert tour. Holt Renfrew is partnering on the project.
“We at Holt Renfrew are very excited and honored to be home to Renaissance Flagship in Toronto. At Holt, we embrace the idea of self-expression and positive change, and we truly believe that the Renaissance flag is an incomparable illustration of that spirit,” shared Sebastian Picardo, president and CEO of Holt Renfrew.
A special collection is on sale with 21 pieces of clothing ranging in price from $20 to $250. The Renaissance merch pop-up store runs from July 5 to 11, for the duration of Beyoncé’s show in Toronto.
Among the clothing items available at the unusual store is a sweatshirt that reads “Renaissance. Beyoncé with Balmain,” a tote bag, a chrome cowboy hat, a selection of T-shirts, and other iconic items.
It’s noted that items from Beyoncé and Balmain’s show collection, which reflects the album’s fashion and the Renaissance tour, may also go on sale. We are talking about 16 couture outfits dedicated to 16 songs. These items will be sold at prices ranging from $200 to $600.
Beyonce started her “Renaissance” world tour on May 10 in Stockholm, Sweden. After two nights in Toronto, she will also visit Philadelphia, New Jersey, Chicago, Atlanta, Inglewood and Houston. The tour will conclude on September 27 in New Orleans.