In a dazzling tribute to the 60th anniversary of the James Bond classic Goldfinger, Aston Martin has unveiled an extraordinary pop-up experience, the House of Q, in London’s prestigious Burlington Arcade. This unique attraction, which will be open to the public until August 4, offers a rare and immersive glimpse into the world of Bond’s iconic DB5 and Aston Martin’s storied connection with the legendary franchise.
An immersive journey into Bond’s world
Upon entering the House of Q, visitors are guided by covert messages to a hidden door that leads to an underground speakeasy bar. This exclusive space, adorned with original technical drawings and components fr om the famous DB5, serves as a nostalgic homage to Bond’s beloved vehicle. Guests can indulge in Champagne Bollinger as they are enveloped in the rich narrative of Aston Martin’s collaboration with 007.
Interactive experiences and design workshops
Beyond the bar, the House of Q features the Configurator Lab, wh ere attendees have the opportunity to design their own Aston Martin with guidance from brand experts. The experience is further enriched by daily events hosted by Aston Martin’s design and engineering teams, including interactive design workshops that allow visitors to explore the intricacies of vehicle creation.
A landmark collaboration
Trupti Shah, Commercial Director of Burlington Arcade, emphasized the significance of the collaboration, stating, “Burlington Arcade is thrilled to be celebrating this milestone with Aston Martin and James Bond. We are honored to be the landmark destination capturing this iconic moment in cinema history.”
The House of Q by Aston Martin is now open to the public at 51 Piccadilly, London. This celebration of cinematic and automotive history promises to be a captivating experience for both Bond enthusiasts and car aficionados alike.
