The Italian fashion house Armani has announced the opening of the Armani beauty flagship store in Hainan. The outlet is located in the cdf Haikou international duty-free shopping complex.
The 1,500-square-foot store was opened with L’Oréal Travel Retail Asia Pacific and China Duty Free Group. This is not the first project for Armani Beauty. Previously, a flagship beauty store was opened in Shenzhen.
The new store features Red River. It is a moving conveyor belt featuring cosmetics, including signature products Power Fabric Foundation, Lip Maestro Satin, Lip Maestro and Lip Power.
Armani beauty also sells the fashion house’s fragrance collections – Acqua di Giò, Armani Code, Sì and My Way, a skincare line and other products.
L’Oréal Travel Retail Asia Pacific said: “The store offers a series of experiences. Once inside, visitors can play with make-up shades displayed along the Red River or enjoy a one-to-one skincare consultation at the skincare bar. The Emotion Lab invites them to express their creativity through the art of calligraphy, and discover the Armani/Privé fragrances that are just right for them.”
