Shopping mall giant Westfield Corporation has teamed up with digital advertising agency R/GA to see if they can find a way to shake the retail industry up a bit. They have placed an absolutely massive opportunity on the table for 10 young companies that have been accepted into a startup accelerator program.
The startups will receive a $120,000 investment in exchange for a 5% equity stake in most cases. The ultimate goal is for the companies to make business connections with participating companies such as Macy’s, Shopify and Verizon that will result in pilot tests. They will have access to Westfield Labs, which helps spur innovation in the retail sector, as well as creative help from R/GA.
The companies accepted into the program have been whittled down from numerous applicants, and bring some potentially disruptive ideas to the program, which launched on August 1. The program will run for three months, and commence with a Demo Day in San Francisco in late October. Here are the companies that have been accepted, along with a description of their concept.
There’s an incredible opportunity at hand for these 10 startups, who are bringing some potentially revolutionary ideas to the table. We’ll have to wait and see which ones jump from the accelerator stage to thriving startup, but it’s pretty hard not to see a bright future ahead for them.