Chilliwack, British Columbia, the Fraser Valley city one hundred kilometres east of Vancouver at the base of the Coastal Mountain foothills whose agricultural, military heritage, and outdoor recreation economy give it a commercial character specific to the eastern Fraser Valley, gives Cottonwood Mall a regional mall trade area whose position as the primary enclosed regional mall for the Chilliwack, Hope, and Agassiz household the property has held as the dominant retail anchor of the eastern Fraser Valley corridor. Save-On-Foods anchors the grocery and daily-needs category. London Drugs anchors the pharmacy, health, beauty, and general merchandise category. Canadian Tire, occupying the former Target anchor space, gives the property a large-format hardware, automotive, and home goods identity that extends the property’s practical daily-needs floor into the home improvement category. COBS Bread gives the property a BC-founded artisan bread identity. Purdys Chocolatier gives the property a Vancouver-founded premium chocolate identity.
Kin’s Farm Market gives the property a BC-founded fresh produce and specialty grocery identity. Sunrise Records gives the property a Canadian-owned independent music and entertainment retail identity. Ben Moss Jewellers and Michael Hill give the property a regional and national chain fine jewelry floor. Chilliwack WristWear, the locally-named watch and accessories retailer, gives the property a community retail identity specific to the Chilliwack market. Rough Ride Clothing Co. gives the property a local BC outdoor and lifestyle apparel identity. Boathouse, Old Navy, Garage, Northern Reflections, and The Shoe Company cover the accessible Canadian fashion floor. BCLIQUOR and Cottonwood BC Liquor Store serve the British Columbia government beverage alcohol categories. Bell, Fido, Koodo, Rogers, TELUS, and WIRELESSWAVE serve the Canadian telecom retail categories.
The property’s commercial role in the eastern Fraser Valley is the Chilliwack regional mall: a Save-On-Foods-London Drugs-Canadian Tire anchor platform whose COBS Bread artisan food identity, Purdys Chocolatier premium chocolate, Sunrise Records Canadian music culture, and Chilliwack WristWear local retail give the Chilliwack and eastern Fraser Valley catchment the primary enclosed comparison-shopping and daily-needs destination in the BC Interior gateway corridor.
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