Cherryvale Mall

JCPenney and Macy’s anchoring Cherryvale Mall in Cherry Valley, Illinois, at Harrison Avenue and Perryville Road near the I-90/I-39 interchange in the Rockford southeast suburban commercial corridor, give the 870,000 square foot regional mall a two-anchor comparison-shopping platform. Rockford Style Center and Rockford T-Shirt Company, the locally-owned fashion and custom apparel retailers whose Rockford identity merchandise the Winnebago County consumer accesses as expressions of the city’s culture and manufacturing heritage, give the property a Rockford-specific commercial identity. Midwest Boot Co., the local western boots and country lifestyle apparel retailer, gives the property a regional Western fashion identity. La Nortenita gives the property a Mexican casual dining identity for Rockford’s significant Latino and Mexican-American community. El Vallarta Sports Bar and Grill gives the property a full-service Mexican sports bar identity reflecting Rockford’s substantial Mexican-American population.

SNIPES, JD Sports, Champs Sports, Foot Locker, and Zumiez give the property a dense urban athletic and licensed sports merchandise floor. H&M, Hollister, Aeropostale, Express, Hot Topic, Journeys, Chico’s, Talbots, Lane Bryant, Victoria’s Secret, and Windsor cover the accessible fashion floor. Barnes and Noble serves the books and culture retail floor. Bath and Body Works serves the accessible beauty category. Tilt Studio gives the property an arcade and family entertainment identity. Rogers and Hollands serves the Midwest regional jewelry floor alongside Providence Jewelers and Pandora. Miniso serves the lifestyle accessories category. BoxLunch serves the pop culture and charitable merchandise category.

The property’s commercial role in Winnebago County is the Rockford southeast corridor regional mall: a JCPenney-Macy’s comparison-shopping platform whose Rockford Style Center local identity, Midwest Boot Co. country lifestyle retail, La Nortenita and El Vallarta Hispanic community dining, and SNIPES-JD Sports urban athletic floor serve the Winnebago County household as the primary enclosed retail destination in the Rockford metropolitan market.