Asheville Mall

Ulta Beauty anchoring the beauty floor at Asheville Mall in Asheville, North Carolina, on Tunnel Road (US-74A) near I-240, gives the 900,000 square foot regional mall a comparison-shopping format for the Asheville, Weaverville, Black Mountain, and Buncombe County household whose Blue Ridge Mountain tourism economy, arts community, progressive cultural identity, and craft beer culture give the city a consumer base whose commercial preferences the mall’s tenant mix reflects in ways distinguishing it from the standard enclosed regional mall format. Dr. Martens, the Northamptonshire-founded British boot brand whose counterculture and alternative fashion identity the Asheville arts and music community has sustained as a commercial statement, gives the property a fashion identity specific to Asheville’s status as a creative and alternative cultural hub. Barnes and Noble serves the books and culture retail floor the Asheville literary and arts community accesses as the indoor retail complement to the downtown independent bookstore culture.

H&M, American Eagle, Banana Republic, Gap, Buckle, Hollister, Hot Topic, Express, Journeys, Lane Bryant, Torrid, UGG, Victoria’s Secret, Old Navy, and Eddie Bauer cover the accessible fashion floor. Johnston and Murphy serves the premium professional footwear category. Bath and Body Works serves the accessible beauty and home fragrance category. Champs Sports, Finish Line, and Foot Locker serve the athletic footwear and licensed sports merchandise floor. Helzberg Diamonds, Kay Jewelers, and Swarovski serve the jewelry and gifting floor. GameStop serves the video games category. Hallmark and Yankee Candle serve the gifts and home fragrance categories. LensCrafters serves the optical retail category.

The property’s commercial role in Buncombe County is the Asheville Tunnel Road regional mall: a comparison-shopping format whose Ulta Beauty beauty anchor, Dr. Martens counterculture fashion identity, and Barnes and Noble books presence give the Blue Ridge Mountain city’s arts community, healthcare workforce, and tourism household a practical enclosed retail destination at the I-240 gateway to the Asheville commercial node.